Visual Identity Kit
Welcome! This guide explains how to use Iguality’s visual identity in a way that reflects our mission: making mental health care accessible to all. Here, you’ll find our logo, colors, typography, and messaging guidelines. Whenever you use our logo or other brand elements—on websites, reports, events, or campaigns—please follow these guidelines. Consistent use helps everyone recognize and support Iguality’s work while protecting the integrity of our brand.
Guidelines
How to use our visual identity
Use Original the High-Quality Logos
Always use our original high-resolution, transparent logos for the best clarity and consistency.
White Logo on Dark Backgrounds
For dark backgrounds, always use the white version of our logo to maintain visibility and contrast.
Maintain Clear Space
Leave enough space around the logo—avoid crowding it with other graphics, text, or images.
Approved Colors Only
Use only the official Iguality brand colors for logos and brand elements.
Branding
Our logos and usage
Typography
Fonts and usage
Titles
Nunito
Use for main top headings.
- Default Iguality Blue
- Extra Bold
- Normal capitalisation
Sub Headings
Nunito
Use for subheadings.
- Dark grey
- Ultra Bold
- Capitalised
Text
Quicksand
Use for paragraphs.
- Black
- Ultra Bold
- Normal capitalisation
Visuals
Main colours and usage
Slogan
Making mental health care accessible to all.
Main tagline
We are a nonprofit organisation providing free mental health care to communities at risk of social exclusion in Barcelona and beyond.
Main description
Up to 40% of people experience a mental health issue at some point in their lives — in Spain and around the world. While mental wellbeing is a basic human right, public systems are overwhelmed and lack the capacity to provide inclusive, community-based care. As a result, inclusive mental health support remains out of reach for many — especially those at risk of social exclusion. At Iguality, we respond to this gap by offering free mental health care services and activities, to foster positive wellbeing, social belonging and public awareness.
Our work is built on three pillars: (1) Mental Health and Psychosocial Support, where we provide free individual and group therapy; (2) Sports & Social Belonging, fostering connection and wellbeing through physical activity; and (3) Advocacy & Awareness Raising, giving a voice to our community and promoting accessible mental health care.
You can join us as a volunteer, ambassador, company, member, or donor – and help make mental health care accessible to all.
Main sources used:
Support
Any doubts or questions?
Feel free to reach out to us and request support with using our Visual Identity Kit.
