[et_pb_section fb_built=”1″ admin_label=”Section” module_id=”policies” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”30px||0px||false|false” top_divider_height=”20px” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||5px|||” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#1649FF” header_2_text_align=”left” width=”80%” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|5%|4px|5%|false|false” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n
Welcome! This guide explains how to use Iguality\u2019s visual identity in a way that reflects our mission: making mental health care accessible to all. Here, you\u2019ll find our logo, colors, typography, and messaging guidelines. Whenever you use our logo or other brand elements\u2014on websites, reports, events, or campaigns\u2014please follow these guidelines. Consistent use helps everyone recognize and support Iguality\u2019s work while protecting the integrity of our brand.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”policies” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”30px||12px||false|false” top_divider_height=”20px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.27.3″ _module_preset=”default” custom_css_main_element=”align-items: center;” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||23px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_blurb title=”Use Original the High-Quality Logos” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#1649FF” icon_placement=”left” image_icon_width=”32px” _builder_version=”4.27.4″ header_text_align=”left” body_text_align=”left” body_text_color=”#242424″ body_font_size=”17px” body_line_height=”1.9em” custom_margin=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Always use our original high-resolution, transparent logos for the best clarity and consistency.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”White Logo on Dark Backgrounds” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#1649FF” icon_placement=”left” image_icon_width=”32px” _builder_version=”4.27.4″ header_text_align=”left” body_text_align=”left” body_text_color=”#242424″ body_font_size=”17px” body_line_height=”1.9em” custom_margin=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n For dark backgrounds, always use the white version of our logo to maintain visibility and contrast.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Maintain Clear Space” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#1649FF” icon_placement=”left” image_icon_width=”32px” _builder_version=”4.27.4″ header_text_align=”left” body_text_align=”left” body_text_color=”#242424″ body_font_size=”17px” body_line_height=”1.9em” custom_margin=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Leave enough space around the logo\u2014avoid crowding it with other graphics, text, or images.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Approved Colors Only” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#1649FF” icon_placement=”left” image_icon_width=”32px” _builder_version=”4.27.4″ header_text_align=”left” body_text_align=”left” body_text_color=”#242424″ body_font_size=”17px” body_line_height=”1.9em” custom_margin=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Use only the official Iguality brand colors for logos and brand elements.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/iguality.org\/wp-content\/uploads\/2025\/04\/iguality-mental-health-salud-mental-ngo4.jpg” title_text=”iguality-mental-health-salud-mental-ngo4″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”policies” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px||0px||false|false” top_divider_height=”20px” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||5px|||” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”left” width=”80%” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|5%|4px|5%|false|false” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/drive.google.com\/drive\/folders\/1GLMvsvudGGGioeCakT2xBnBTFDJz65-1″ button_text=”Download logos” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”17px||37px||false|false” global_colors_info=”{}”][\/et_pb_button][et_pb_image src=”https:\/\/iguality.org\/wp-content\/uploads\/2025\/11\/Brand-Guidelines.png” title_text=”Brand Guidelines” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”policies” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”30px||0px||false|false” top_divider_height=”20px” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||5px|||” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”left” width=”80%” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|5%|4px|5%|false|false” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px||19px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Nunito|800|||||||” global_colors_info=”{}”]<\/p>\n Nunito <\/em><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Nunito|800|||||||” global_colors_info=”{}”]<\/p>\n Nunito\u00a0 <\/em><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Nunito|800|||||||” global_colors_info=”{}”]<\/p>\n Quicksand <\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”8px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/iguality.org\/wp-content\/uploads\/2025\/11\/Brand-Guidelines-4.png” title_text=”Brand Guidelines (4)” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”40%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_padding=”0px||20px||false|false” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”policies” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”30px||11px||false|false” top_divider_height=”20px” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||5px|||” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”left” width=”80%” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|5%|4px|5%|false|false” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/iguality.org\/wp-content\/uploads\/2025\/11\/Brand-Guidelines-1.png” title_text=”Brand Guidelines (1)” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”28px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”descriptions” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”36px||13px|||” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”13px||10px|||” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”left” width=”80%” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|5%|2px|5%|false|false” custom_padding=”||5px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”left” width=”80%” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|5%|6px|5%|false|false” custom_padding=”||5px|||” global_colors_info=”{}”]<\/p>\n Making mental health care accessible to all.<\/p>\n We are a nonprofit organisation providing free mental health care to communities at risk of social exclusion in Barcelona and beyond.<\/p>\n Up to 40% of people experience a mental health issue at some point in their lives \u2014 in Spain and around the world. While mental wellbeing is a basic human right, public systems are overwhelmed and lack the capacity to provide inclusive, community-based care. As a result, inclusive mental health support remains out of reach for many \u2014 especially those at risk of social exclusion. At Iguality, we respond to this gap by offering free mental health care services and activities, to foster positive wellbeing, social belonging and public awareness.<\/p>\n Our work is built on three pillars: (1) Mental Health and Psychosocial Support, where we provide free individual and group therapy; (2) Sports & Social Belonging, fostering connection and wellbeing through physical activity; and (3) Advocacy & Awareness Raising, giving a voice to our community and promoting accessible mental health care.<\/p>\n You can join us as a volunteer, ambassador, company, member, or donor – and help make mental health care accessible to all.<\/p>\n Main sources used:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”policies” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(22,73,255,0.04)” custom_padding=”30px||52px||false|false” top_divider_height=”20px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||5px|||” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”left” width=”80%” width_tablet=”auto” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|5%|4px|5%|false|false” custom_padding=”||17px|||” global_colors_info=”{}”]<\/p>\n Feel free to reach out to us and request support with using our Visual Identity Kit.\u00a0<\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2ODMyOSJ9fQ==@” button_text=”Contact us” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/iguality.org\/wp-content\/uploads\/2025\/11\/Wide-logo-blue-scaled.png” title_text=”Wide logo blue” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" D\u00e9couvrez comment Iguality communique sa mission, ses valeurs et sa vision gr\u00e2ce \u00e0 une identit\u00e9 visuelle et verbale coh\u00e9rente. Nos directives de marque, notre kit de style et nos ressources aident nos partenaires, b\u00e9n\u00e9voles et \u00e9quipes \u00e0 pr\u00e9senter notre travail de mani\u00e8re claire et professionnelle.<\/p>","protected":false},"author":3,"featured_media":276263,"parent":271800,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-276262","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/pages\/276262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/comments?post=276262"}],"version-history":[{"count":9,"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/pages\/276262\/revisions"}],"predecessor-version":[{"id":277781,"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/pages\/276262\/revisions\/277781"}],"up":[{"embeddable":true,"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/pages\/271800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/media\/276263"}],"wp:attachment":[{"href":"https:\/\/iguality.org\/fr\/wp-json\/wp\/v2\/media?parent=276262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Guidelines<\/h6>\n
How to use our visual identity<\/h2>\n
Branding<\/h6>\n
Our logos and usage<\/h2>\n
Typography<\/h6>\n
Fonts and usage<\/h2>\n
Titles<\/h3>\n
<\/strong>Use for main top headings.<\/em><\/p>\n\n
Sub Headings<\/h3>\n
<\/strong>Use for subheadings.<\/em><\/p>\n\n
Text<\/h3>\n
<\/b>Use for paragraphs.<\/em><\/p>\n\n
Visuals<\/h6>\n
Main colours and usage<\/h2>\n
Key texts<\/h6>\n
Iguality Main Descriptions<\/a><\/h2>\n
<\/h2>\n
Slogan<\/h3>\n
Main tagline<\/h3>\n
Main description<\/h3>\n
\n
Support<\/h6>\n
Any doubts or questions?<\/h2>\n